Technical Information About the ASES Process

Roll up your sleeves and prepare to get your hands dirty! Or, if looking "under the hood" isn't your thing, please visit our general information page, its not as technical as this one.

How does the ASES process work?

Answer: "very well thanks" :-). But seriously, in a nutshell, here is the process: Part 1 - Buying Phrases: When you buy an ASES product, you select text for a phrase. Each product gets you 1 phrase. This phrase is a string of words that a person might type into a search engine. A short article (1 to 2 pages) will then be written about the phrase. If you have bought a Silver or Gold product you will write the article yourself. For Gold products, ASES will then optimize the article you have written. For Platinum products, ASES will write and optimize the article - you don't have to do anything. The article will contain links to your website, and it should be written to be useful and informative. ASES will then host the article on its own domain for 1 year. Part 2 - Ongoing: During this year, with a major push at the start, ASES will work continuously to generate relevant quality links pointing to the article. These links allow search engines to find the article, and give them a clue about the article's popularity and usefulness. There are other significant factors of course, but in general with all other factors being equal, the more links there are to an article, the higher that article will rank in search results for the given phrase. This ongoing process of generating links is tedious and boring and most companies who do SEO (search engine optimization) hate doing it. This is why ASES is so popular with technical people, because ASES does all the tedious work for them. Part 3 - Searching: While all this is going on, people out there on the Internet perform searches and if they search for one of the phrases you have picked, the article comes up in the search results. Since the article represents the exact concept they were searching for, they are much more likely to click on it, and read some or all of the article. It is therefore also more likely that some of them will click through to your website and place orders (or sign up, or whatever). Remember that the search phrases are chosen because they relate specifically to what your website is doing or selling, so the person using those search phrases knows exactly what they want (which is what you offer) which makes them a TARGETED, QUALIFIED LEAD. ASES tracks all hits to the article, as well as all click-throughs to your site.

Why do you explain all this? Aren't you worried about people stealing your ideas?

The process described above is not anything secret. It makes use of basic prinicples of SEO that are known to many web developers. And there are already many thousands of companies who do SEO according to these principles. However, what we haven't described is (a) exactly how we do it, and (b) why it is so cheap. The fact is, very few SEO companies can hope to do a years worth of back-linking for such a low price. In fact, a number of our clients are SEO companies, who charge their clients for traditional, hands-on SEO, then use our services on a per-phrase basis for the ongoing (and tedious) part of the SEO process. Another thing about SEO is that it is all about the details. There are many small things that, when combined, can have a big impact on your success with search engines. Over many years of doing SEO, we have refined these elements into a defined process, so that all our clients may benefit from them.

So why is it so cheap?

That we cannot tell you, because it represents our primary competitive advantage. However we can say that we have very strong system development skills in-house, with specialities in areas of automation and integration, and we can therefore automate some aspects of the process that can generally only be done by hands-on methods. The things we can cannot automate we have separated out into non-technical processes that can be carried out by regular staff, instead of requiring expensive web development time. We don't cut corners though, all articles are unique and written by humans with no generated content. We don't farm work out to cheaper software markets either - we are an Australian company that pays first-world R&D costs. But because it is all system-driven, and only touches human hands where absolutely necessary, we achieve unparalled levels of productivity. You could say that we just work smarter.

Must the ASES process be done on its own? Does it work together with other approaches to SEO?

ASES products work GREAT with traditional SEO! Most SEO companies will tell their clients that they are not allowed to get SEO services from other SEO providers at the same time. They frequently have it in their terms and conditions. However, because ASES is not traditional SEO, and it does not require any changes to the client's website, it is complimentary to standard SEO. In fact, if both traditional SEO and the ASES process are used together, the results are typically better than with both individual approaches COMBINED. In other words, the ASES process can augment traditional SEO, and they both build on each other, such that the two approaches together are greater than the sum of their parts. ASES clients are encouraged to get traditional SEO services at the same time, and many SEO providers encourage their clients to get ASES products also.

I offer SEO services. Can I save money with ASES?

Yes. You can continue to provide your usual SEO services, but start signing your clients up for ASES products as well. There are several additional benefits you will receive as a result: You won't have to work as hard to generate inbound links to your client's site, thereby saving you money on the time and extent of the SEO work. You can either bank that extra money into your own business, or pass the savings on to your client. You will be able to target any number of phrases with ASES, rather than being limited by the content that you can reasonably adjust on the client's website without making it bloated and unreadable. More phrases means more hits, making your SEO service a more effective one for your clients. You can start taking on clients who want to start small (in terms of budget) and might not be able to afford your entry-level SEO services. With ASES, you can still take on the client and sign them up for ASES products, thereby increasing traffic to their site. After a while, the extra income they achieve as a result of the additional traffic could enable them to pay for your full SEO service. You can save money like this, but did you know you can also MAKE money with ASES? See the next question.

How can I MAKE money with ASES?

NOTE: Affiliate program not launched yet - coming soon - watch this space! Anyone can apply to become an ASES affiliate. We give you a URL that points to the ASES website. You can publish or distribute this URL anywhere you like (in line with our acceptable use policies). People who click on the URL come through to the ASES website. The URL contains an ID which tells us that you sent us that lead. Any orders placed using that ID allow us to associate you with that order. After the money is all paid in by the customer, and the 1-month guarantee period has elapsed (for certain products) we credit you with up to 10% of the sale price. This payment is made monthly via PayPal. You don't have to do anything further, just spread your URL around and let the money flow in. Note that this process does not apply to the first 7 products ordered via your affiliate ID. But from the 8th product onwards, all orders count towards your total on the affiliate program. So how much money can you make? Well its up to you. But lets consider an example: Imagine you are up and running as an affiliate, and you are sending ASES new leads from time to time. Lets say that each month, one of these leads becomes a client. In 3 months, 3 new clients, right? It doesn't sound like much because it isn't much. If you are keen you could probably do more, especially if you have a network of contacts, or if you are in the IT field. Now lets say that on average, each of these clients gets 2 new ASES phrases per month. In the second month we have 2 clients who have each bought 2 phrases, so a total of 4 phrases. If these were Platinum phrases, you would have made $179.40. Doesn't sound like much right? Wrong! By the end of the first year you would be getting in over $700 per month! - you would have made $4,664.40. But don't forget that ASES phrases renew each year. If you keep it going at the same pace, after 2 years you would have earned $31,215.60. After the third year it would be $96,876.00. So who can say that an extra $100K wouldn't be useful? Anyhow, those are the earnings with these numbers of 1 new client per month and 2 phrases per client. If you brought in, say, 5 new clients per month (each still with 2 new phrases per month) then in that same 3-year period, you would have earned $484,380.00 ... close to half a million dollars! NOTE: We do not support spam, or tolerate it in any form. Anyone found using spam to promote their affiliate link will have their ID blocked without further notice, and will forfeit any accrued earnings.